Sports Social Media Management

Jumpstart your professional career in Sports!

India's First LIVE-Oline Course in Sports Social Media! Registrations OPEN!!

Commencing on 9th November 2023

22+ Hours Of LIVE Online Sessions

6 Months of Mentorship & Placement Assistance

Instructor signed Certificate endorsed by CoLLearn

Bharath Ganesh

Digital & Social Media Strategist

Please share your details, our team will reach out to you soon.

Who is this course for?

Sports enthusiasts with keen interest in Social Media
Students passionate about pursuing a career in Sports
Working professionals who wish to transition or switch to a career in Sports or Social Media Marketing
Individuals, freelancers, content creators who are interested in Sports, looking to understand the Sports Digital and Media ecosystem

Guaranteed LIVE - Project with

About: Ting is a fully integrated digital and creative agency offering services like digital marketing, website design and development, branding, ATL, BTL, videography and more. In sports, their clientele includes Rajasthan Royals, SunRisers Hyderabad, Mumbai City FC, Channaiyan FC, Odisha FC, Puneri Paltan, UTT, etc. They are certified as a Great Place To Work in 2022-23.
GOLDEN OPPORTUNITY: Students will get an opportunity to work on a certified LIVE-Project with Ting, which can be converted into a full time internship/job.

What will you get?

Module 1: Introduction to Social Media for Sports Teams / Organisations

Importance of social media for sports teams
Overview of social media trends in the sports industry
Examples of successful sports teams on social media
Overview of the course content
Class exercise/assignment

Module 2: Developing a Social Media strategy for your Sports Team – 1

Understanding your team's brand voice and tone
Setting goals and objectives for your social media presence
Identifying your target audience and their interests
Developing a content strategy that aligns with your team's mission and values
Establishing a consistent posting schedule
Case Study

Module 3: Developing a Social Media strategy for your Sports Team – 2

Creating a content calendar
Tools used in the sports industry to create and manage content calendar
Evaluating content creators, agencies , photography and videography required to successfully manage and run social media for your sports team
Case study of pre-season planning with an IPL team
Developing a content strategy that aligns with your team's mission and values (part of case study)
Class assignment (pre-season planning and content strategy)

Module 4: Choosing the right Social Media platform

Overview of different social media platforms (Facebook, Twitter, Instagram, TikTok, YouTube)
Identifying the most effective platforms for sports teams based on audience demographics and platform features
Understanding platform-specific content strategies and best practices
Developing a multi-platform approach to social media marketing
Bonus: Introduction to Discord marketing and setting up a discord server.

Module 5: #FEELITREELIT

Photos, videos, stories, reels and IG Live
Instagram content sizes and basic video and photo editing tools, tips and tricks to make engaging content.
Reels vs IG videos (Which works better)
Do hashtags work on Instagram?
Trending audio and connecting it with sports teams content
IG Live – influencer marketing
Thinking witty captions. Effective copywriting tips
Creating an Instagram reels, photos and stories
Bonus: Using IG Gif’s to make innovative content. Other Instagram tips and tricks
Class assignment

Module 6: It’s Musk’s Twitter
and we are living in it

Effective tweeting
Hashtags and length of tweets
How can sports teams leverage with twitter
How to engage with fans on twitter with examples
Content types and sizes on twitter
Twitter spaces- How can sports team utilize it
Third party tools to seamlessly handle twitter marketing
Case study- Twitter wars- Rajasthan Royals and Sunrisers Hyderabad
Class assignment

Module 7: Youtube Marketing

Hero, Hub and Hygiene content model
YouTube's recommendations for shooting content
Content types to shoot for YouTube
Limitations of using broadcast content for sports teams
Conceptualizing behind the scenes content with players, and support staff
Effectively utilizing YouTube SEO
Tools for YouTube SEO
Using YouTube to cross promote your club's content
Class assignment

Module 7: Discord Marketing

Why is Discord important for sports teams
Who are discord users
Gaming, live streaming and community building on discord
Creating a discord server – a walkthrough
NFT’s Twitter and Discord- how are they connected
Class exercise: Setting up a discord server

Module 8: Creating engaging content for an entire sporting season – How do IPL teams plan
campaigns and content for
the entire season

Pre season, in-season and post season content planning
Inhouse shoots, brand shoots, practice and training, behind the scenes content
Choosing the best social media platform for different content types
Interaction and engagement with your fanbase as a social media manager

Module 9: A Day in life of a Digital and Social Media Manager in an IPL team (bonus content, if possible)

Scheduling content
Shooting player stories
Creative content for reels
Captions, captions, captions and more witty captions
Scripting for mini games(fun video content with players) Knowing the sport, milestones, and upcoming events in a sporting calendar
Interact and co-work with digital agency to deliver creatives and compliment the creatives with captions and effective copywriting skills

Module 10:
Working in an Agency vs
working in a Sports Team

Creative flair
Knowledge in sports
People skills
Dealing with deadlines and pressure
Agencies in India working with Cricket and football teams
Using LinkedIn to seek jobs in sports marketing

Module 11: Social Media Analytics

Understanding social media metrics
Using insights to measure success and revamp strategy
Analyzing engagement metrics- Likes, comments, follows and shares
Understanding FB, Twitter and Instagram analytics
Reporting
Introduction to social listening tools

Module 12: Social Media Advertising and Promotion

Paid social media marketing and influencer marketing
Using FB manager for Instagram and FB advertising
Basics of Twitter advertising
Optimizing social media ads

Module 13: Legal and ethical
considerations and crisis management for Social Media Managers #CalmDownCalmDown

Following platform guidelines
Respecting intellectual property rights
Maintaining transparency and authenticity
Respecting private time and space of players and support staff.
Crisis management: Responding to negative comments and feedback
Class exercise: Crisis management

Module 14:
Bonus:
How can ChatGPT help Sports Social Media Managers

Is AI a boon or a bane?
Are you cheating or are you working smarter?
How to effectively and efficiently complete your daily tasks on social media using ChatGPT.
Other AI tools which can be used for media.

Get Certified

How our Certification would help you?

Learn from an experienced and one of the BEST in business

01

Yes! You will be learning from an renowned Sports Social Media strategist in India

Verifiable
Certification

02

Yes! You will be certified by us and a TOP Instructor in India which will bring a lot of credibility to your profile.

Enhance your
Visibility

03

Share your certificate and work on different social media platforms to enhance your social capital. Make your own brand.

Catapult your
Sports journey

04

Use the skills learnt in the course to kickstart your journey as a Sports Social Media Manager

Testimonials

Students reviews on LinkedIn

I would like to express my heartfelt thanks to CoLLearn for providing an incredible platform for learning and growth. My special appreciation goes out to our exceptional instructor, Bharath Ganesh, who guided us through the course on Sports Social Media Management. Thank you once again to CoLLearn, Bharath Ganesh, and my fellow course mates for an unforgettable learning experience. I am excited to apply the knowledge gained from this course to my career in sports social media management and make a meaningful impact. Cheers to continuous learning and growth! 🥂🎓

About the Instructor

Bharath Ganesh

Specializes in Sports Social Media

Digital and Social Media Strategy Lead - SunRisers Hyderabad(2019-2020)
Digital Marketing Manager- Chennai Super Kings (2018)
Conceptualized and delivered Social Media campaigns for every IPL season since 2018
Strategize Video content for leading IPL teams
Also handled Digital Sponsorships and Partnerships
Worked with BCCI, ECB, Sheffield FC, Northeast United FC, Hockey India, Squash Rackets Federation of India, etc.
Travelled with SunRisers Hyderabad to strategize, implement and execute Content Marketing plans

Frequently Asked Questions

Please provide the Course start date and timings.

Start date: 6th November 2023
Days: Mondays & Tuesdays
Timings: 08:00 pm to 10:00 pm [IST]

Will this course be live or pre-recorded?

It is a completely live online course

Will the recordings of the classes be shared?

In case you miss any live session, the recording of the session will be provided (non-downloadable)

Are there any prerequisites, technical or otherwise, to attend the course?

Passion for sports is a must, and then a smart device with the internet would be enough.

Would my doubts be addressed in the class?

Yes, all your doubts would be addressed during the classes and through the community past the live sessions are completed

Will I be getting any certificate after the completion of the course?

Yes, you will be getting the Certificate of Completion endorsed by Bharath Ganesh after completing the course.

I have registered for the course but I haven't received any confirmation message. What should I do?

No worries, please WhatsApp us your query at +91-9108981949 or email us at learn@thecollearn.com and we will get in touch with you.

About the Instructor

Vineet Vincent

Specializes in Beatboxing

He started as a professional emcee in Bangalore in May 2007. He spent a month at Mrinalini Sarabhai's Darpana Academy of Performing Arts in Ahmedabad. He mingled with artists and had the chance to experiment with beatboxing. He returned to Bangalore and has been working since 2008 as a professional beatboxer.
He performed with The Boxettes and the Austrian beatboxing group Bauchklang among many other artists and bands. In the search for beatboxing talent by the British Council Library (BCL), he was selected as part of the final eight and performed with Voctronica. Vineeth Vincent is the official host and beatboxer of the Under 25 Summit across India.
He has also represented India on the Judges' panel for the first-ever 'India Beatboxing championship', in Nagaland. He was one of the five judges who came from across the globe to judge the battle.
Vineeth has completed over 1,500 shows. He has been a TEDx speaker four times. He has spoken and performed at TEDxTirupathi, TEDxWalledCity, TEDxNITK, and TEDxBMS.
According to the Guinness World Records, the previous record for the largest human beatbox ensemble involved 1,246 participants and was achieved by Vineeth Vincent and Christ University (India) in Bangalore, Karnataka, India.